UP! town Lisboa is a unique store for men who want to be original and find exclusive clothing in the Portuguese capital.
If you are a bloke looking for special and sexy outwear, underwear, swimwear, and gym-wear, UP! town Lisboa is the place to go. Situated on the door 68 of Misericórdia street, in front of the famous party lovers’ Bairro Alto, the store presents selected trademarks known for their freshness, design and creativity. ES Collection, Addicted, Ganesh, Björn Borg, Andrew Christian, Scotch & Soda, Ben Sherman and Henry Cotton´s are only some of the brands you can find there.
“Since we received the Autumn/Winter collection, we have been visited due to our exclusive concept: sportive and funny with classical and fashion styles in the same place”, say Bruno Ferreira and Jacoob de Graaf. These two friends were the ones that came up with the idea of opening this distinctive store, as they felt there was a gap in the Lisbon market for men looking for different clothing options. “We wanted to create alternatives to the modern man that enjoys quality, innovation, design and that has personality and likes to be special”, they explain.
For this reason, the store also invests in some very limited articles of clothing, as some of them are only one of a kind. According to Bruno and Jacoob, their followers don’t expect re-orders, as new models substitute the piece that has been sold. “We exist because we want people to feel special”, they explain, completing with their unquestionable slogan: “Be different, be unique, be yourself”.
Article by Bruno Fernandes.